Wesley Friske, PhD
 

I am currently an Associate Professor of Marketing and the Endowed Chair in the College of Business at Missouri State University

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My research falls into two categories: the marketing-entrepreneurship interface and macromarketing. My research at the marketing-entrepreneurship interface often takes a regulatory or public policy perspective. For instance, I have investigated how marketing restrictions and taxes affect new venture creation, SME marketing strategies, and competition. I have also studied how SMEs and local governments collaborate to support cross-border logistics. My latest research in this area examines how organizations can take an entrepreneurial approach to new product and service development. Articles about the marketing-entrepreneurship interface appear in Entrepreneurship Theory and Practice, Industrial Marketing Management, International Small Business Journal, Journal of Business Logistics, Journal of Business and Industrial Marketing, Journal of Macromarketing, Journal of Research in Marketing and Entrepreneurship, and Research-Technology Management.

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Given the public policy implications of my research, my work sometimes crosses into the marketing systems and sustainability dimensions of macromarketing. Macromarketing scholars are interested in how society affects marketing and how marketing affects society. My macromarketing research frequently explores how firms leverage their sustainability initiatives to meet marketing objectives. Articles from this line of work appear in Journal of the Academy of Marketing Science, Journal of Macromarketing, and Journal of Marketing Theory and Practice, among others.

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I am the Editor-in-Chief of Journal of Research in Marketing and Entrepreneurship. I am on the Advisory Boards of the International Small Business Journal and the Global Research Conference on Marketing and Entrepreneurship. Furthermore, I am active in the American Marketing Association, where I serve as Vice Chair of Early Career Membership and Communications for the Entrepreneurial Marketing Special Interest Group.

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I have taught the following classes throughout my career: Sports Marketing, Principles of Marketing, Consumer Behavior, Marketing Research, Marketing Analytics, and MBA Seminar in Marketing. In addition to the above classes, I have supervised approximately 30 students for directed learning assignments while at Missouri State University.

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In my spare time, I enjoy fly fishing and exploring the Ozarks with my wife and son.