Wesley Friske, PhD
 

I am currently an Associate Professor of Marketing and the Endowed Chair in the College of Business at Missouri State University.

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My research falls into two categories: the marketing-entrepreneurship interface and macromarketing. My research at the marketing-entrepreneurship interface often takes a regulatory or public policy perspective. For instance, I have investigated how marketing restrictions and taxes affect new venture creation, SME marketing strategies, and competition. Given the public policy implications of my research, my work sometimes crosses into the marketing systems and sustainability dimensions of macromarketing. My publications appear in a variety of business journals, including Entrepreneurship Theory and Practice, Industrial Marketing Management, International Small Business Journal, Journal of the Academy of Marketing Science, and Journal of Macromarketing. Please visit my Google Scholar page for a full account of my research.  

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​I am the Editor-in-Chief of Journal of Research in Marketing and Entrepreneurship. I am on the Advisory Boards of the International Small Business Journal and the Global Research Conference on Marketing and Entrepreneurship. Furthermore, I am active in the American Marketing Association, where I serve as Vice Chair of Early Career Membership and Communications for the Entrepreneurial Marketing Special Interest Group.

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I have taught the following classes throughout my career: Sports Marketing, Principles of Marketing, Consumer Behavior, Marketing Research, Marketing Analytics, and MBA Seminar in Marketing. In addition to the above classes, I have supervised approximately 30 students for directed learning assignments while at Missouri State University.

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In my spare time, I enjoy fly fishing and exploring the Ozarks with my wife and son.