top of page
Wesley Friske 0483 (3).jpg

I am an Associate Professor of Marketing at Missouri State University. 

My broad research area is marketing strategy. More specifically, I am interested in the marketing-entrepreneurship interface and the sustainability and marketing systems dimensions of macromarketing. My work at the marketing-entrepreneurship interface appears or is forthcoming in Entrepreneurship Theory and Practice (ET&P), International Small Business Journal (ISBJ), Journal of Business Logistics (JBL), Journal of Macromarketing (JMK), and Journal of Research in Marketing and Entrepreneurship (JRME). Research related to the sustainability and systems dimensions of macromarketing appears or is forthcoming in Journal of the Academy of Marketing Science (JAMS), Journal of Macromarketing (JMK), Journal of Marketing Theory and Practice (JMTP), and Sustainability

I have taught the following classes throughout my career: Sports Marketing, Principles of Marketing, Consumer Behavior, Marketing Research, Advanced Marketing Research, Marketing Analytics, and MBA Seminar in Marketing. In addition to the above classes, I have supervised approximately 30 students for directed learning assignments while at Missouri State University.

In my spare time, I enjoy reading, fly fishing, and exploring the Ozarks with my wife and son.

bottom of page