Wesley Friske, PhD
 

I am an Associate Professor of Marketing at Missouri State University. 

​

My broad research area is marketing strategy. Specifically, I am interested in the marketing-entrepreneurship interface and the sustainability and marketing systems dimensions of macromarketing. My work at the marketing-entrepreneurship interface appears in Entrepreneurship Theory and Practice (ET&P), International Small Business Journal (ISBJ), Journal of Business Logistics (JBL), Journal of Macromarketing (JMK), and Journal of Research in Marketing and Entrepreneurship (JRME). Research related to the sustainability and systems dimensions of macromarketing appears in Journal of the Academy of Marketing Science (JAMS), Journal of Macromarketing (JMK), Journal of Marketing Theory and Practice (JMTP), and Sustainability. More recently, I have transitioned to studying how companies (particularly SMEs) use open innovation strategies to develop successful new products and services. 

​

I have taught the following classes throughout my career: Sports Marketing, Principles of Marketing, Consumer Behavior, Marketing Research, Advanced Marketing Research, Marketing Analytics, and MBA Seminar in Marketing. In addition to the above classes, I have supervised approximately 30 students for directed learning assignments while at Missouri State University.

​

In my spare time, I enjoy reading, fly fishing, and exploring the Ozarks with my wife and son.